Press ad by Neil Godfrey and myself in the V&A's
"Rewind: Best of 40 Years of D&AD" exhibition
Collett
Dickenson Pearce was for two decades the most exciting creative
agency in the world. Under its legendary creative director John
Salmon, it produced campaigns like Happiness is a cigar
called Hamlet and Heineken refreshes the parts other beers
cannot reach. It did the famous Hovis commercials, the Collins
and Rossiter ads for Cinzano and the bizarre series of surrealist
posters for Benson & Hedges. These were the campaigns that made
me want to work there.
The
classic commercials below were not by me, but mostly by friends.
Some are thirty years old, but to misquote the Hovis slogan, they're
as fresh today as they've always been.
Hovis:Copywriter
Dave Brown, Art Director Bob Isherwood
Cinzano:
Copywriter Tony Brignull, Art Director Neil Godfrey
Hamlet:
Copywriter Paul Weinberger, Art Director Rod Waskett
Hamlet:
Copywriter Rowan Dean, Art Director Garry Horner
Fiat
Strada: Copywriter Paul Weiland, Art Director David Horry
Heineken
spoof by Spitting Image:
CDP
was equally well known for its press and poster advertising.
My old friend, deep ecologist Alastair
McIntosh, rebuked me for contributing to (the later stages of) the
Benson & Hedges campaign, saying that its surrealism masked invitations
to die. His article on the subject was called Eros to Thanatos
but was usually referred to as Silk
Cunt.
Art
Director Alan Waldie
Art
Director Alan Waldie
Art
Director Alan Waldie
Heineken:
Copywriters Terry Lovelock and Tony Brignull, Art Director Paul Smith
Walls:
Copywriter Paul Weinberger, Art Director Tony Kaye
Fiat:
Copywriter Tony Brignull, Art Director Neil Godfrey
At
CDP I worked with Neil Godfrey, at that time the most admired art
director in Britain. Over two decades he and Tony
Brignull had created dozens of well known campaigns. He had
also worked with Malcolm Gluck, author of Superplonk, who
talks about him here.
Neil Godfrey poster in the V&A's
"Rewind: Best of 40 Years of D&AD" exhibition
Our
best known efforts were probably press campaigns for the Metropolitan
Police and Amnesty International. I have hardly any samples of my
work from that time as I burned my portfolio when I left advertising,
but this one bagged 3 silvers at the 1989 D&AD awards and is
featured in the V&A's Rewind exhibition.