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Press ad by Neil Godfrey and myself in the V&A's
"Rewind: Best of 40 Years of D&AD" exhibition

Collett Dickenson Pearce was for two decades the most exciting creative agency in the world. Under its legendary creative director John Salmon, it produced campaigns like Happiness is a cigar called Hamlet and Heineken refreshes the parts other beers cannot reach. It did the famous Hovis commercials, the Collins and Rossiter ads for Cinzano and the bizarre series of surrealist posters for Benson & Hedges. These were the campaigns that made me want to work there.

The classic commercials below were not by me, but mostly by friends. Some are thirty years old, but to misquote the Hovis slogan, they're as fresh today as they've always been.

 
 
Hovis:Copywriter Dave Brown, Art Director Bob Isherwood
 
 
Cinzano: Copywriter Tony Brignull, Art Director Neil Godfrey
 
 
Hamlet: Copywriter Paul Weinberger, Art Director Rod Waskett
 
 
Hamlet: Copywriter Rowan Dean, Art Director Garry Horner
 
 

Fiat Strada: Copywriter Paul Weiland, Art Director David Horry

 
 
Heineken spoof by Spitting Image:
CDP was equally well known for its press and poster advertising. My old friend, deep ecologist Alastair McIntosh, rebuked me for contributing to (the later stages of) the Benson & Hedges campaign, saying that its surrealism masked invitations to die. His article on the subject was called Eros to Thanatos but was usually referred to as Silk Cunt.
 
 
Art Director Alan Waldie
 
 
Art Director Alan Waldie
 
 
Art Director Alan Waldie
 
 
Heineken: Copywriters Terry Lovelock and Tony Brignull, Art Director Paul Smith
 
 
Walls: Copywriter Paul Weinberger, Art Director Tony Kaye
 
 
Fiat: Copywriter Tony Brignull, Art Director Neil Godfrey
 

At CDP I worked with Neil Godfrey, at that time the most admired art director in Britain. Over two decades he and Tony Brignull had created dozens of well known campaigns. He had also worked with Malcolm Gluck, author of Superplonk, who talks about him here.



Neil Godfrey poster in the V&A's
"Rewind: Best of 40 Years of D&AD" exhibition

Our best known efforts were probably press campaigns for the Metropolitan Police and Amnesty International. I have hardly any samples of my work from that time as I burned my portfolio when I left advertising, but this one bagged 3 silvers at the 1989 D&AD awards and is featured in the V&A's Rewind exhibition.


CLICK HERE FOR LARGE IMAGE

CLICK HERE FOR LARGE IMAGE