BOOKS
(Updated
29/7/06)
In
my
experience, people in this business frequently enjoy the same books,
films,
and music. Since I'm often asked about my favourites, here are
some
books: Films and music are under different buttons on the web-site; but
frankly, they don't vary as much as my book-preferences...I read a hell
of a lot. I've excluded obvious classics, like Dickens, Kipling,
Dostoevsky,
A.A.Milne, Conrad and so on...they're in the separate list of
'Favourite
Authors' (different button again!). These are more current, and may
never
even
become classics...but I'd hate you to miss them.
Incidentally,
I've put books I really dislike in red,
like that. Don't want you to think I'd actually recommended them!
Bold
italics means "do not miss this one"
Underlined Bold
Italics means
"do not miss this one or your entire life will have been pointless".
BOOKS I'M CURRENTLY READING...or which are on the bedside table.
All Quiet on the Western Front. Erich Maria Remarque. I realise that I should have read this many years ago, but for some reason I never got round to it. Now, at last, I did. I once thought that 'Birdsong' by Sebastian Faulkes, was the best book about the First World War. I was wrong. By a short head, this is. Under no circumstances leave it on the shelf, as I did. Apparently, the version I have is one translated by Brian Murdoch, and I have a feeling that the translation may be what elevates this to the pantheon, in my eyes.
Is it
just me, or
is everything shit? Steve
Lowe and Alan McArthur.
The title is tragically prophetic, and how it took two of the buggers
to perpetrate this load of old twaddle defeats me. It's another Grumpy
Old Men effort, but is badly-written and equally poorly-observed.
Amazingly it appears to be selling well, which tells you something
about the times we live in, but is a sad reflection on public taste.
Orson
Welles; The
stories of his life: Peter
Conrad. I'm a huge fan of the flawed genius of
Welles. I've sat in wonder merely listening to his voice-overs, I've
marvelled at the way he transformed one's view of Quixote and Falstaff,
directed filmic masterpieces that transcended his time, and became the
extraordinary, likeable, evil and amoral Harry Lime. How anyone can
write a book that reduces him to a luvvie is beyond me, but Conrad has
managed it. This one is so bad that I can't think of anyone I dislike
enough to give it to.
Talk to the Hand.
Lynne Truss. If, as I did, you
enjoyed her previous best-seller, you'll probably love this. It's in
the Grumpy Old Men genre, and bemoans the disappearance of good
manners, and the corresponding emergence of the horrors of political
correctness, which seems to be seen as a replacement. Buy it for
yourself, and copies for all your friends. Then buy everyone a copy of
Lost Worlds by Michael Bywater, too (see above).
The Terra-Cotta
Dog. Andrea Camilleri.
More detective stuff, this time based in Sicily, and as is traditional,
featuring a psychologically-flawed hero...but I'm beginning to like
this author. The translation can be a bit odd in places (like
'Helter-Skelter', when the meaning is 'Willy-Nilly'), but that rather
adds to the fun. I just finished another of his, called 'The Snack Thief'.
Excellent.
A
year in the
merde. Stephen Clarke.
Peter Mayle was bad. This is rubbish.
Fat, Forty, and
Fired. Nigel Marsh.
After reading of my recent public crucifixion at the hands of a coven
of chubby losers with pebble glasses and sensible shoes, Nigel sent
this to me as a gesture of support. I started to read it, therefore,
more as a duty than anything else. But what a surprise! It's funny as
hell, cathartic, wise, and in the end, about the personal strength and
redemption of the man. Above all, it's entertaining. I can't recommend
it highy enough. One day, I hope to meet this chap and talk long into
the night with him. I'm sure you'll feel the same.
The Tipping Point,
and, even better, Blink.
Malcolm Gladwell. Sensible
bloke, who explains things you already knew or suspected in a simple
way. Anyway, anyone who makes a point of pouring scorn on focus groups
has my vote.
To Be a King, by Robert DeMaria. A
novel about Christopher Marlowe. Bob is a neighbour of mine, and this
book was written some years ago. I picked it up it with some
apprehension, rather out of duty, to be honest. But it is marvellous!
Beautifully written, and scholarly without rubbing your nose in
erudition. I can't recommend it highly enough, and why it has never
been a best seller or the movie it screams out to be is as big a
mystery as the life of Marlowe itself. Actually, it may be the rather
daft title. It's MUCH better than it sounds.
Molvania.
Totally hilarious. It's a spoof guide-book along 'Lonely Planet' lines.
Had me fooled until they described Molvania as 'a land forgotten by
modern dentistry'. Give it as a prezzie. That's how I got mine, and it
beats socks, believe me. There's a new one out...Phaik Tan.
Same format, and marginally less funny.
Fierce Pajamas. A compendium of pieces from The New Yorker magazine, going right back to its heyday. If you like The New Yorker, you'll probably enjoy this. If you don't, you won't.
1421: The Year China Discovered the World. Gavin Menzies. The basic argument is that the Chinese merchant fleet discovered, populated, and traded with the rest of the world, including South and North America, and Australia, long before the Europeans turned up. The evidence is totally convincing, as is the apparent reason they kept it to themselves thereafter and this failed to capitalise on their seaman ship. It's not brilliantly written, but it's written with total belief and enthusiasm, which makes up for it. I notice that it's become a best-seller, which proves something, I guess....and
my running-list of highly-recommended writers and specific books.
Writers
Patrick
O'Brian . The
Aubrey/Maturin Series. If
anyone
had forecast that I
would
become obsessed by the fictional adventures of an English sea-captain,
and his pal, an Irish surgeon, during the Napoleonic Wars, I'd have sat
him down with a nice blanket and some milk to wash down his pills until
the white van arrived. But... for years, I couldn't bring myself to
read
the final book, 'cos that's all there is. Once you're hooked, your life
is forfeit to the characters and the saga. A cult, and incredibly
involving.
If you've read Bernard Cornwell's 'Sharpe' series, this is a close but
vastly-superior neighbour, with none of Cornwell's irritatingly
portentious
chapter-end cliff-hangers or predictably 'clever' plot-twists. And very
few hyphens. Try and read them in chronological order, starting with Master
and Commander. (Yes, I know the film
was
a bit of a bore, and I know Russell Crowe has the most punchable face
in
movies, but I beg you to think of the film as "Gladiator Goes Boating",
and get the book).
Devotees
will probably want to get 'A Sea of Words',
which is an explanation of all the arcane naval expressions in the
books,
and 'Lobscouse and Spotted Dog',
which is a selection of recipes from the books. Absolutely revolting,
in
most cases.
Allan Mallinson. A series about
the Napoleonic War exploits of a cavalry
officer called Hervey. I've now read the whole series so far, and can
finally
admit to being hooked. Brilliantly researched, but better written, and more
credible than Cornwell's 'Sharpe' series, and rivalling the
Aubrey/Maturin series by Patrick O'Brien, these are terrific stories.
(The last one, though, was a bit tedious. Oh dear).
Terry Pratchett. The DiscWorld series. The undisputed master of the Lord of the Rings piss-take genre. Hilarious. There's a new one out ('Thud'); Almost as funny as the rest, but well worth reading in any case. In fact, he's written two 'kids' books since then; 'The Wee Free Men', (who will remind those who know him of Steve Elrick), and 'A Hat Full of Sky'. I bought and read them both. Nothing kiddie about them at all, other than a pre-pubertal heroine. Brilliant, clever, and funny. Just like the grown-up ones.
Tim Dorsey ...(start with Triggerfish and Florida Roadkill) This bloke makes Carl Hiassen read like Jane Austen! Taking the gonzo novel to its inevitable crash-and-burn apotheosis, in a non-stop torrent of drug-fueled manic chaos, this is the leader of the genre. The plots are a bit chaotic...but who cares? His hero, Serge Storms, gets funnier and funnier, which is a helluva trick considering he's a serial killer! The new one is called Cadillac Beach. Hilarious, again.
Bill Bryson. (He hasn't produced a dud yet. Very funny man)
Tim Moore. A bit Brysonesque, but he makes me laugh out loud rather more often. Spanish Steps is his latest: A bloke goes on the Camino Real pilgrimage to Santiago de Compostela, with a donkey. Not encouraging so far? One of the funniest books I've read for months. Full of long, complicated, hilarious, (and frequently scatalogical) similes and metaphors. But occasionaly he can describe a scene with an eight word sentence..."I felt like a happy hobbit coming home"...and you need to know no more about the scenery, the weather, and his state of mind. Damn clever, I reckon, without rubbing in the fact. Try also 'Frost on my Moustache', (which as you knew, is also the punch-line of a very tasteless...and funny...joke), 'French Revolutions', and ' Do not pass go' (for Monopoly players only).
Jan Morris. As James Morris, the photographer on the Hillary/Tenzing Everest expedition, and author of 'The Empire Trilogy', which bears repeated reading. Then after a sex-change, she became the best travel writer ever. I just finished her 'Europe', but 'Spain' is the definitive work on the subject. See if you can get the illustrated version. And finally, 'A Writer's World' is new, and probably her swan-song. Buy it, read it, and keep it. Travel-writing doesn't get any better than this.M.F.K Fisher, but start with The compendium 'The Art of Eating'. Mary Frances Kennedy Fisher was a woman ahead of her time. Fiercely independent, and yet, by all accounts, a bit of a raver! Basically, she's described as a cookery writer, but in fact her books are worth reading for the narrative alone. Try them and see.
Iain Pears. 'An instance of the Fingerpost', and 'Dream of Scipio' being the most complicated and rewarding. But his comparatively lightweight and somewhat Donna Leon-ish 'Art -theft series' of books are great entertainment, too. His latest is 'The Portrait', which is also excellent but different to all the others.(The rest, I've just noticed, are all variations on
cops'n'robbers. If you're looking for something inspirational or
challenging, skip to the next section!)
Randy Wayne White. Anyone
who regrets the passing of John
D.
MacDonald and his multi-coloured oeuvre
can
relax. Mr. White is as good a writer, and his characters are credible
and
endearing. Maybe a bit short on originality...for Travis McGee, read
Doc
Ford; for Meyer, read Tomlinson...the formula still works. I'm indebted
to Curt Detweiler for putting me onto this guy.
Ruth Rendell as long as it's an 'Inspector Wexford 'novel. He's one of the great characters of the genre, and gets better a 'he' gets older. The rest of Ruth's oeuvre is a bit depressing, frankly.
James Lee Burke. Detective stuff...dark and violent. The latest, "Jolie Bon's Bounce" is harrowing.
Lawrence Shames. (Detective stuff...funny)
P.D. James (The greatest crime-writer since Agatha Christie. In fact, she's a far better writer than Christie. The Lighthouse is her latest. Brilliant).
Donna Leon. Police/detective stuff, set in Venice. Great characters; Excellent plots; Pulp at its very best. She does about one a year, like Michael Dibdin. Perhaps they're the same person...could be, you know...
Michael Dibdin ...as long as it features the detective, Aurelio Zen. Great character; police detective stuff set in Italy. Venice in particular. His new one's out...as is Donna Leon's.
Ian Rankin. Gritty, marvellous police thrillers, the best of which feature the grumpy, near-alcoholic human punchbag called John Rebus. (Now played brlilliantly, if a bit too prettily, on TV by John Hannah). Very Scottish in style and setting. Best to start at the early ones, I guess. Look 'em up on Amazon, or start with his latest, 'Fleshmarket Close', from any bookshop, and then go back and get the rest.
Lindsey Davis writes detective fiction set in ancient Rome. Her private eye is called Falco, and his sidekick is Petronius. Falco is, like all the best P.I.s, a bit of a loser. This series has grown on me since I picked up the first one (with some misgivings), and I now feel safe in recommending it. Ideally, start at the beginning of the series and work through them all. I think the first one was called 'The Silver Pigs', and the most recent are 'See Delphi and Die', and 'Time to Depart'...both of which I've bought but haven't started yet.
Christopher Brookmyre. Like Robert Rankin, he's a bit hard to classify. I believe the expression used by The Times' literary critic was 'in your face', which explains everything you didn't want to know about the depletion of style in The Times, but not much about Brookmyre. Think of Carl Hiassen, but with irony and Englishness, and frankly, a better writing-style, and you won't be far off. Try 'The Sacred Art of Stealing' or 'Quite Ugly one Morning', for starters. His occasional hero is Jack Parlabane, a journalist, apparently, but in any case subordinate to the plot and the sparkling prose.The new one 'All Fun and Games Until Someone Loses An Eye' has new characters, and is brilliant.
George P. Pelecanos. His 'Blacks 'n' Greeks' ,'Cops 'n' gangsters' schtick, set in the USA, may seem unpromising, but he knows his people and his time-frame and his neighbourhood perfectly. I just finished 'Drama City', his latest. Excellent stuff. Buy any one, and you'll buy his entire output.The Diving-bell and the Butterfly: Jean-Dominique Bauby. Incredible, Just buy it.
Perfume. Patrick Susskind. A classic. Weird, scary, clever.Birdsong : Sebastian Faulks. Probably the best book ever written around and about the First World War. Stunning.
The
Little Prince.
Antoine de Saint-Exupery. A
'children's' classic, with a very sad end that always breaks me up when
I read it to my son. He thinks I'm most peculiar. I'll be glad when he
can read it for himself
instead.
The
Pillars of The Earth. Ken Follett. Yes, Ken Follett. Forget everything you
ever read by him or heard about him. This is one of the best sagas in
the English language, and if he'd written nothing else, ever, it would
have made him more justifiably famous. Basically, it's the story of
medieval families and cathedrals, and how their destinies are
intertwined. If that sounds boring, it's because I'm explaining it
badly. I've given lots of copies of this away, and every single
recipient loved it. If it helps to encourage you, this is Jeremy
Clarkson's favourite book, and I've just read it for the second time.
The
curious incident of the dog in the night-time. Mark Haddon. Absolutely brilliant. I guess
it's a sort of detective novel, but the twist is that the main
character, and the narrator, is a young boy with Aspergers Syndrome,
which is a kind of autism. No, it doesn't sound promising, but read it
and you'll thank me for the recommendation.
The Inquisition: Michael Baigent, Henry Leigh...(An easy trot through the subject of the Roman Catholic Secret Police, from their inception to the present day. And a predictably unappetising bunch they are, indeed. Not a learned treatise, and a bit reliant on details of the grimmer tortures, maybe; but worth reading if you're interested in the early period, or in the constant and ongoing evils committed by the gangsters who hijacked the Christian Church. This, by the same authors who brought you 'The Holy Blood and The Holy Grail' , of which, more below).
The Holy Blood & The Holy Grail : Michael Baigent, Henry Leigh, and others. Absolutely the best 'What If' investigative treatise of its kind. This book started me on a quest for the impossible truths of religion, belief and obsession, that led me all through France, Spain, and the Near-and Middle-East, and ultimately the Indian sub-continent, and made me a self-declared quasi-expert on The Knights Templar and the Freemasons. I can bore you for hours on this stuff. I've given this book to dozens of friends, and all have enjoyed it, even if none became quite as barmy as I thereafter. I used to think that if ever I write a book, it'd be the summary and encapsulation of all I've learned, that started by reading this one. But then Dan Brown did it, with The Da Vinci Code. Not actually a bad book, but based on several non sequiturs, which only anoraked bores on the subject like me would notice. However, the end is predictable, so if you're one of the three people in the world who haven't read it yet, don't bother. I believe the movie's quite entertaining.
Captain Correlli's Mandolin : Louis de Bernieres. Brilliant book. Fucking appalling movie. And his trilogy: 'The Troublesome offspring of Cardinal Guzman', 'The War of Don Emmanuel's Nether Parts', and 'Senor Vivo And the Coca Lords' : Marvellous, hyper-realistic, tragic, funny, ironic, stuff. Better than 'Correlli', actually. And a whole stack better than his latest, which is to be avoided.Easy Riders, Raging Bulls : Peter Biskind. How sex, drugs and the rock'roll' generation took over Hollywood. A lot of fun. Probably mostly raging bullshit.
Salt and Cod: Mark Kurlansky; Along with 'Longitude', some of the least-promising titles for un-put-down-able books ever published. Get these and be a worse bore on these subjects than even your friends would have thought possible.
Baudolino. Umberto Eco. Brilliant. If you liked The Name of the Rose, you'll love this one.
Faster : James Gleick. How the world is becoming more complicated with every labour-saving device invented. Starting with the wheel. You've got to read this.
Feeding Frenzy : Stuart Stevens. Not a 'great book', but invaluable if you're a foodie, and love France.The Crusades through Arab Eyes: Amin Maalouf....Exactly what the title suggests: Essential reading if the Crusades fascinate you. And it's very relevant to the kerfuffles we're all going through at the moment. I notice that the U.S.Secret Service operative and Presidential bodyguard who was refused entry to the plane in the States was carrying this book, and it was what 'alerted' the stewardess; this tells you a lot more about American air-crews than you probably want to know.
A Distant Mirror: Barbara Tuchman....A masterpiece of historical research, and totally readable.
Atlas
Shrugged and The
Fountainhead: Ayn Rand. High
priestess of capitalism, and hence not very fashionable. But I read
these
two when I was about 22, and amidst all the hippie twaddle and
left-wing
daftness of the time, they gave me a new insight. Well worth the
trouble of reading
them now.
BOOKS SET IN, OR ABOUT, ASIA
The
Glass Palace: Amitav
Ghosh. Excellent. Along the lines of all
sagas,
but based on truth, as all the best are. A tad too much political
soliloquising,
and notably false set-ups to allow the characters to pontificate...but
picky-picky...it's a great read. And I'm indebted to my pal, Deven
Sansare
for sending it to me.
A Suitable Boy : Vikram Seth ...Modern India summed-up in a brick-sized tome. Perfect holiday reading if you're sub-continent bound.
The Death of Mr. Love. Indra Sinha. First of all, Indra is a very old, dear, and valued friend of mine, so I don't feel I have to 'be nice'. His first book (The Cybergypsies) was, to be honest, unreadable. So it was with some trepidation that I picked the new one up, and glass of wine at my side for encouragement, pitched in. I hardly slept for days. It is a masterpiece, and totally un-put-down-able. Despite the terrible title, this should take its place beside the work of Vikram Seth and Amitav Gosht in the library of brilliant sub-continent-based classics. Do not miss it.
Bangkok 8: John Burdett. Just a police/detective novel, but absolutely brilliantly researched and well told.
St. Jack : Paul Theroux ...The best book ever written with Singapore as its background. The rise and fall...and possible redemption...of an American loser. It'd make a great movie. ('Penthouse' made a terrible version, twenty years ago, which put everyone off. It was rightly banned in Singapore; but probably for showing boobs. It should've been banned for being crap). Time for a re-make, I reckon.
Kim: Rudyard Kipling ...Compulsory reading for every twelve-year old boy. Excellent forty years later; or better, maybe. It's worth reading 'The Quest for Kim', by Peter Hopkirk, too: The story of a man who, semi-obsessed by the original book, decides to try to retrace Kim's journey.
The Empire Trilogy : James Morris ...The definitive work on the subject of the hundred or so years of the British Empire, by the author who became Jan Morris. Mostly about India, and totally gripping. Unmissable, this one.
The Raj Quartet : Paul Scott ...His masterpiece. Again, based in India, but better by far than Forster's "Back-Passage to India". But when you've finished the Quartet, read the slimmer and unforgettably tragic 'Staying On'. Or get the video, with Celia Johnson and Trevor Howard. Wonderful little book; wonderful little film. Box of Kleenex essential.
The Long Day Wanes: Anthony Burgess ..Marvellous stuff. Also titled The Malay Trilogy. Malaya is the setting, as in 'before it became Malaysia'.
The Singapore Grip : J.G. Farrell ...One of the great books by a great writer; the others being ' The Troubles', about Ireland, 'The Seige of Krishnapur', and 'The Hill-Station' . The latter two being set in India: This one is set around the fall of Singapore in the last war.
In Search of Conrad : Gavin Young ...Essential reading, if you're a Joseph Conrad fan. Or a Gavin Young fan, for that matter.
Noble House : James Clavell ...'Tai-Pan', 'Shogun'; I liked them all. But I liked this one best.
The Falcon of Siam : Axel Aylwen ...Yes it's a bit too much like 'Shogun-in-Thailand'. But it's a fun read, especially if you're visiting Thailand for the first time. Beats the shit out of 'The Beach', anyway.
An Empire of the East : Norman Lewis ...Lewis (see above) is usually a friendly old cove, who writes gentle, strolling travel-books, and is easy on the brain. But he breaks the mould with this one. Came as a bit of a shock to me, expecting another avuncular ramble. He obviously loathes the brutality and cynicism of the Indonesian regime that annexed Timor and other harmless neighbours. If you're going to Bali, read this first. Then don't go.
The Far Pavilions : M.M. Kaye ...A bit hokey, maybe. But again, great reading if you're taking a break in Rajasthan or the north of India.
BOOKS ON ENGLISH USAGE
Eats, shoots, and leaves; Lynn Truss. You've doubtless read this, and keep it on your desk. The best-ever book on English punctuation, and incredibly, a mainstream best-seller in the UK. Funny too!
A Mouthful of Air : Anthony Burgess. I think this is out of print. Move heaven and earth to find a copy somewhere.
Mother Tongue : Bill Bryson
Made in America : Bill Bryson
Troublesome Words: Bill Bryson
The King's English: Kingsley Amis
BOOKS ON THE CORRIDA
Bullfighting: John McCormick. A tad dry, but if you want to know EVERYTHING about the Toros, this is the concise encyclopaedia.Death
and The Sun.
Edward
Lewine. The
real-life story of a recent season in Spain, following and accompanying
a
top-flight matador. (Who, frankly, wouldn't have been my choice, but
that's not important). It's probably the best book about The Bulls, not
counting Larry Collins' classic about El Cordobes (below), since
Hemingway's
efforts. For an aficionado or for the merely curious, this is a
must-have.
The Wounds of Hunger : Luis Spota
To be a Matador : Henry Higgins
Death in the Afternoon : Ernest Hemingway
Matador: Barnaby Conrad
Or I'll Dress You in Mourning: Larry Collins. Out of print: The biography of El Cordobes, who redefined the corrida in the nineteen-sixties. But still the best book ever written around the world of 'The Bulls'.
...and one to avoid at all costs: 'On Bullfighting', by some poor sad sack whose name now mercifully escapes me.
ADVERTISING BOOKS
Oh, All right.
I was just beginning to enjoy myself there, for a minute. Can't have that, I suppose. The problem with books about advertising is that they're so quickly out of date. (And quite rightly, out of print).For archaeological students, Vance Packard's "The Hidden Persuaders"; David Ogilvy's "Confessions of an Advertising Man", and Jerry della Femina's "From Those Wonderful People Who Gave You Pearl Harbour" are diverting, and occasionally funny. You might find them in an auction. Jean-Marie Dru, Mary Wells, and a selection of other frocks and suits have recently visited their thoughts upon us, and I've tried...I truly have...to wade through them. Ghastly experience.
However, the splendid Andrew Jaffe has written a future-of-advertising book called 'Casting for Big Ideas', and although it's not really about ads and how to do 'em, it really does make you think. Despite its rather poor cover-design, my recommendation is to get two copies, and give one to the bloke who runs your office/agency. It might even help. Incidentally, I wrote the foreword, which was ruthlessly bowdlerised by the publishers. I promise it was funny, once.
But
for purely creative bods, there are still only a few books worth buying:
And here I have to
point out that there's a book...a big, thick, hardbacked bugger...on
sale in China, called "Neil French". It has a black and white picture
of me on the
cover. DO NOT BUY THIS. It is
totally pirated, and is merely this website, downloaded, translated
into Chinese,
and printed. Lawyers tell me that although I have a
clear case, the chances of banking any damages, even if they're
awarded in China, are nil.
"The Copy Book". Published by D&ADA. Brief "How to" bits from various fairly well-known copywriters, accompanied by their favourite ads. It's quite fun to find a well-known name and be horrified by the awfulness and paucity of his work. Or to be amazed at the brilliance and productivity of the undeservedly less-famous.
"The Art-Direction Book". (D&ADA, again). Same formula as The Copy Book. Same comments. It's not as good a read as its elder sibling, but I guess that figures.
(Note to D&ADA :These could do with an update, I think).
"It's
not how good you are, it's how good you want to be". Paul Arden. This is a marvel. Very
small, quite thin, with big writing and big pictures, it looks, at
first like a lightweight. But it may be the best book ever written
about the art of doing ads. My copy is permanently on my desk, and I
use it to remind myself not to be such a jerk, from time to time. ('Not
often enough', do I hear? Yes. Probably). I'm told he's done a new one,
too.
Cutting-Edge Advertising", by my old and very good friend, Jim Aitchison. Despite a somewhat clunky title, and a God-awful cover design, this is probably the best long book on the subject. It is entirely, by the way, about press-advertising. "Cutting-Edge Commercials" is now out (sadly, with the same bloody jacket-design), as is "Cutting Edge Radio"; no doubt "Cutting Edge Shelf-Wobblers" and "Cutting Edge Stuff-They-Shove-Under-Your-Door" will follow soon. Unfortunately, each successive book is a bit blunter than the last. Buy the original, though. I give dozens of copies away to students, every year. The original has now been reprinted, and slightly updated, with colour reproductions of many of the ads. If it was invaluable before, it's now compulsory reading. Still the same bleedin' awful cover-design, though.
"Hey, Whipple, Squeeze This", by Luke Sullivan. Another fairly horrid cover, and somewhat gnomic title : But a funny book by an excellent and perceptive writer. A lot of people say to me "Hey, Frenchie; why don't you write a book?"...The reason, frankly, is that Luke has already produced the book I'd like to have written. And he's written it better than I'd have done. So buy it.
"e" : Matt Beaumont : The most original, and embarrassingly funny, book of the email age. Essential reading for anyone who's ever worked in an ad agency. Some blithering idiot wrote a rip-off called 'Who moved my Blackberry'. Avoid it.
There's
a book by Andy Law,
called 'Creative Company'. It's
the story of the setting-up of the agency called St.Luke's, in London.
An almost legendary success-story already, the agency is doing
deservedly
well...or was until recently, anyway. The pioneering spirit of the
founders
is totally admirable, and it may well be that more companies will come
to be organised this way. The first couple of chapters are quite fun,
and
will be familiar to anyone who has broken-away from a megalith and
started
their own business...the plot, the characters, and the denouement are
as
predictable as a Greek tragedy. But, frankly, the majority of the book,
though transparently well-meaning, is a bit boring. So I can't honestly
recommend it.